Content

Attract Through Inbound

Build a reoccurring source of ongoing organic traffic to your website. We build rich content sections and strategy to drive traffic to them.

We Do

How It’s Done

Workshop

All-hands workshop to align business, design and technology teams on the product vision.

Framework

Deliver a fully clickable prototype of the product and test with the market.

Dedicated
Team

Ongoing product innovation and delivery.

For Startups

A design sprint arms you with the blueprint for a new digital product. It attracts investment and is the core of finding product market fit.

From a new brand and website with industry-specific landing pages and product tutorials to strategic paid advertising campaigns and remarketing, we were able to find our niche audiences and market to them.

We worked to create as many soft goals as possible by setting up a rich resource centre full of downloadable content, reports, and templates that could be remarketed to on Google, Facebook, Instagram and LinkedIn.

As inquiries grew and capacity shrunk, we set up automated email sequences for post-PCOS diagnosis, post-IVF recommendation, and post-consultation booking.

For Businesses

Adopting design thinking into your organization can make a massive impact on product, marketing and technology teams. It can save thousands of hours of wasted time in meetings and can avoid building features users don’t want.

In order to compete against the big competitors in Telecom, we had to find our niche: rural communities. With a content-heavy campaign focussed on rural-connectivity keywords, BLiNQ started ranking above Forbes, CNET, and CBC on core keywords. Years later, this content still makes up 30% of monthly site traffic.

From landing pages and industry-specific case studies to organic and paid social ads, the success we saw was a result of a holistic growth strategy.

From persona-based landing pages and product tutorials to outbound social and search campaigns and video production, our campaigns were targeting users from all sides.