Schulich ExecEd offers managerial and executive programs for lifelong learning and development of managers, professionals and executives. This way, it helps organizations improve the capabilities of their staff and individuals and add skills, knowledge and further opportunities for their careers.
Schulich ExecEd has a wide range of offerings. Their website had tons of scattered pages, none of which were driving intentional traffic. We could see that they needed a good website with bang-on navigation, a clean user experience, and a well-crafted growth marketing strategy to rise above their competition.
With Schulich ExecEd, we took a two-pronged approach. In the first phase, we put together a clean and well-sought website that would be easy for people to navigate and find relevant information. Once we had that, we amplified it with our growth marketing tactics. Quality content was a part of the mix, as well as were email marketing and paid ads.