Schulich Executive Education
Year
2021-2025
Services
- Animation
- Brand Guidelines
- Branding
- Content Creation
- Content Marketing
- Conversion Optimization
- Copywriting
- Creative Direction
- CRO
- Email Marketing
- Lead Generation
- Organic Social Media
- Outbound Advertising
- Paid Advertising
- Paid Search
- Paid Social
- Remarketing
- Website Build
- Website Design
Industry
- Education
- Enterprise
- House of Brands
A path to unparalleled business education
Schulich ExecEd offers managerial and executive programs for lifelong learning and development of managers, professionals and executives. This way, it helps organizations improve the capabilities of their staff and individuals and add skills, knowledge and further opportunities for their careers.
Schulich ExecEd has a wide range of offerings. Their website had tons of scattered pages, none of which were driving intentional traffic.
We could see that they needed a good website with bang-on navigation, a clean user experience, and a well-crafted growth marketing strategy to rise above their competition.
400
+ Incoming Monthly Leads
560
+ Website traffic from organic social
145
+ SEO health score
A winning brand and website experience
With Schulich ExecEd, we took a two-pronged approach. In the first phase, we put together a clean and well-sought website that would be easy for people to navigate and find relevant information. Once we had that, we amplified it with our product growth marketing tactics.
Quality content was a part of the mix, as well as were email marketing and paid ads.
Carmen Hui, Marketing Manager
