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Bringing Sustainable Laundry to Gen Z

Generation Conscious

The Brief

Generation Conscious is radically creating sustained change by swapping conventional liquid detergents for paper-based laundry sheets. They’ve set the stage to build a cleaner world by collaborating with college campuses to provide students with affordable, easy-to-use, zero-waste laundry solutions. But with an established market teeming with detergent giants, they faced a challenge: carving out their unique space and captivating the eco-savvy Gen Z.

While they had a visionary product, Generation Conscious needed more than just an e-commerce platform. They required a digital brand identity to stand out, deeply resonate with their core audience, and communicate their value proposition.

  • Branding
  • Content Marketing
  • Copywriting
  • Creative Direction
  • UX Design
  • Website Build

The Showcase

Disrupting the Status Quo by Design

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Website Design
Generation Conscious examples of different landing pages

Perfected For Screens

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Responsive Design
Generation Conscious on UX on desktop and mobile

Harnessing current cultural Gen Z trends, we drew inspiration from early 2000s nostalgia with a fresh, modern vibe, crafting an engaging digital website. Using persuasive copy, we constructed a brand story emphasizing the product’s environmental benefits and educating the audience on its uniqueness. Our choice to leverage Shopify for the e-commerce platform ensured a custom-tailored user experience and scalability. With our comprehensive web design and branding approach, Generation Conscious didn’t just have a website – they had a powerful, cohesive digital brand identity ready to make waves.

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