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Bringing Sustainable Laundry to Gen Z

Generation Conscious

The Brief

Generation Conscious is radically creating sustained change by swapping conventional liquid detergents for paper-based laundry sheets. They’ve set the stage to build a cleaner world by collaborating with college campuses to provide students with affordable, easy-to-use, zero-waste laundry solutions. But with an established market teeming with detergent giants, they faced a challenge: carving out their unique space and captivating the eco-savvy Gen Z.

While they had a visionary product, Generation Conscious needed more than just an e-commerce platform. They required a digital brand identity to stand out, deeply resonate with their core audience, and communicate their value proposition.

Services
  • Branding
  • Content Marketing
  • Copywriting
  • Creative Direction
  • UX Design
  • Website Build
Industries
EcommerceOther
Sector
Startup
Date
2022

The Showcase

Disrupting the Status Quo by Design

Brand icon
Website Design
Generation Conscious examples of different landing pages

Perfected For Screens

Brand icon
Responsive Design
Generation Conscious on UX on desktop and mobile

Harnessing current cultural Gen Z trends, we drew inspiration from early 2000s nostalgia with a fresh, modern vibe, crafting an engaging digital website. Using persuasive copy, we constructed a brand story emphasizing the product’s environmental benefits and educating the audience on its uniqueness. Our choice to leverage Shopify for the e-commerce platform ensured a custom-tailored user experience and scalability. With our comprehensive web design and branding approach, Generation Conscious didn’t just have a website – they had a powerful, cohesive digital brand identity ready to make waves.

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