With over 15 years of experience in the Toronto market, ECGI aims to provide the best possible advice to its clients about investing and managing their finances. It takes a multi-prong approach to help people manage their wealth from all angles. Whether it’s mortgages, real estate, or wealth management, ECGI offers the best solutions to help their clients raise their echelon.
ECGI services weren’t very different from other market players. But what sets them apart is their approach to solving their client’s problems and managing their finances. The brand needed a strategy to differentiate itself in the growing wealth management industry. When ECGI approached us, we could tell they could use fresh branding, and if they did, they would stand out. We weren’t wrong.
KRFTWRK was able to give them their Aha moment. Playing on the lines of the game Monopoly, we brought the concept of managing wealth from angles to life. Our innovation team brainstormed ideas to give ECGI a new look and feel – one that is right for the brand.