Lend Easy is putting the borrowing power back in homebuyers’ hands. By developing intuitive tools for borrowers and clarifying the complex world of mortgaging for first-time home buyers, Lend Easy is making the purchasing processes easy and accessible to everyone. Being in a competitive market, Lend Easy knew exactly what they wanted to communicate but required a website and substantial, original content to help build their brand. This content would need to bridge the knowledge gap in the mortgage landscape and align with their mission to clearly and quickly communicate complex topics to a new generation of tech-savvy home buyers.
We developed an immersive digital strategy to upgrade their website and content. Their website uses a clear, engaging design to simplify complex mortgage topics. Using interactive content tools, we built a custom calculator that helps users determine their borrowing amount and personalizes the experience, making it memorable and enhancing brand engagement. We also crafted content pieces, including downloadables and social media, such as ‘Easy Guides,’ generating immense value for the audience trying to learn more about mortgages and borrowing. By creating a user-friendly, fresh website and customized interactive value-added content for users, Lend Easy sets itself apart as a personable brand you can trust and a go-to online mortgage brand.