Client

Meg Lizabet

Year

2022-2023

Services
  • Paid Search Ads
  • TikTok Ads
  • Paid Social
  • Outbound Advertising
  • Creative Direction
Industry
  • eCommerce
  • Health and Wellness

Where beauty gets bold

Meg Lizabet is a fast-growing jewelry brand known for its expressive identity, vibrant products, and community-first approach to beauty. Rooted in creativity and self-expression, Meg Lizabet had strong brand awareness, but needed a partner who could turn that energy into efficient, scalable growth.

That’s where Produktiv came in. Our role? Build a paid media strategy that didn’t just match the aesthetic—but moved the needle.

68

Increase in monthly add to carts

38

Decrease in website bounce rate

44

Increase in custom consultations booked

55

Increase in emails collected
performance marketing

Scaling Smarter: Full-Funnel Growth with Creative That Converts

We built a scalable paid media system for Meg Lizabet, structured around product categories, audience intent, and funnel stage. Our approach made testing fast, insights clear, and growth sustainable.

By repurposing her existing content, we ran creative tests across formats and messaging styles—using real-time engagement data to guide each iteration.

Campaigns were tailored to every stage of the funnel: bold creative up top, benefit-driven messaging mid-funnel, and urgency-led retargeting at the bottom.

Performance was tracked through ROAS, CPA, and LTV, with weekly reports and agile adjustments to keep spend efficient and results strong.

From Clicks to Customers

Meg Lizabet achieved steady, month-over-month revenue growth from paid social—powered by a full-funnel performance strategy and a testing framework that prioritized speed and learning. ROAS improved through smarter segmentation and creative alignment, while real-time insights revealed what truly moved their audience. Together, we helped Meg Lizabet turn a beautiful brand into a high-performing digital storefront—without compromising style, voice, or values.

performance marketing

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