OOT
Year
2021-2022
Services
- Product Strategy
- Product and Brand Identity
- Mobile + Web App Design Thinking
- Product (iOS) Development
- User Interface Design
- User Experience Design
- User Testing
Industry
- Start Up
- Technology
Let’s get this amazing product OOT there
OOT is a social scavenger hunt connecting communities and the venues they frequent. This location-based iOS app was designed to get people out and save on social spending.
Product Roadmap
We designed the product, defined the brand and built the MVP* of the first release on the product roadmap.
*At Produktiv we’re not really big fans of a Minimal Viable Product. We’re more into creating an MVX. A Maximum Viable eXperience, after all, that’s how your Product users will flow from being interested to being adaptors to being evangelists!
32
User Journeys identified and anchored for both the core B2B as B2C Personas
12
Two Week Design Sprints mapped out and worked on in close client synergy
100
Design System Components delivered
How about that Design System Eh?
Why?
The design system is what guided the web and mobile app design process. Call it a “north star” or a “conceptual alignment for the Product Project Team,” it’s the foundation that our designers followed to make sure the end product answered the what and why of the OOT application.
How?
We developed a sturdy set of foundations, including layout, colours, typography, and more. Then, we started building the OOT library of components to keep its user interface elements clear and consistent. We also added additional brand-related resources to create a living Product and Brand Guide.
Avoid Marketing and Product team confusion! Always keep your product design on the mark with a design system.
Product Strategy Focus
