Meg Lizabet
Year
2022-2023
Services
- Paid Search Ads
- TikTok Ads
- Paid Social
- Outbound Advertising
- Creative Direction
Industry
- eCommerce
- Health and Wellness
Where beauty gets bold
Meg Lizabet is a fast-growing jewelry brand known for its expressive identity, vibrant products, and community-first approach to beauty. Rooted in creativity and self-expression, Meg Lizabet had strong brand awareness, but needed a partner who could turn that energy into efficient, scalable growth.
That’s where Produktiv came in. Our role? Build a paid media strategy that didn’t just match the aesthetic—but moved the needle.
68
Increase in monthly add to carts
38
Decrease in website bounce rate
44
Increase in custom consultations booked
55
Increase in emails collected
Scaling Smarter: Full-Funnel Growth with Creative That Converts
We built a scalable paid media system for Meg Lizabet, structured around product categories, audience intent, and funnel stage. Our approach made testing fast, insights clear, and growth sustainable.
By repurposing her existing content, we ran creative tests across formats and messaging styles—using real-time engagement data to guide each iteration.
Campaigns were tailored to every stage of the funnel: bold creative up top, benefit-driven messaging mid-funnel, and urgency-led retargeting at the bottom.
Performance was tracked through ROAS, CPA, and LTV, with weekly reports and agile adjustments to keep spend efficient and results strong.
From Clicks to Customers
Meg Lizabet achieved steady, month-over-month revenue growth from paid social—powered by a full-funnel performance strategy and a testing framework that prioritized speed and learning. ROAS improved through smarter segmentation and creative alignment, while real-time insights revealed what truly moved their audience. Together, we helped Meg Lizabet turn a beautiful brand into a high-performing digital storefront—without compromising style, voice, or values.
