🚀 Need a plan for product-led growth? Start with an strategy sprint
Meg Lizabet designs one of a kind jewelry pieces with heart. From sourcing gems right at the mines to refining pieces and getting them in customers hands, this was a passion project ready to scale.
Meg had built her brand and social presence all on her own, but was ready to grow her online sales for ready-to-ship items, and streamline her custom ordering offering.
The roadblocks? Optimizing the sales funnel to get users to self-serve checkout. This meant making sure every step of the experience looked the part, and answered every question.
This is where Produktiv comes in.
“Great work on crushing the previous benchmark! Such a great response. It turned out to be more than we imagined!”
It started with an audit: where can the brand, website, and funnel be optimized? Where are users getting stuck?
From there, we refreshed the brand, optimized the product pages, redesigned the homepage, added newsletter popups, and built a dedicated custom engagement ring page.
In e-commerce, email is king. Refreshing the transactional emails was key, and building a cadence of softer emails around major holidays like International Women’s Day helped build up the brand.
Next, we wanted to make sure the brand felt as luxurious as the high price tag pieces it sold. We organized a full day shoot, and used the content on the website, social, and for advertising.
The last piece was marketing. From Instagram giveaways and behind the scenes TikToks to Social Media paid ads, we were able to bring in fresh eyes to a website that was optimized for conversion.
The results speak for themselves.
Company
Main Office
300-420 North Service Road East
Oakville, ON 🇨🇦 Canada
L6H 5R2
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