Skin that glows, guaranteed.
Canadian National Institute for the Blind (CNIB)
Year
2019
Services
- Paid Search Ads
- Paid Social Ads
- Retargeting
- Design
Industry
Enterprise
Scaling care, one tap at a time
Founded in 1918, The Canadian National Institute for the Blind (CNIB) is a non-profit organization driven to change what it is to be blind today. Alongside innovative programs and advocacy, the CNIB runs monthly fundraiser lotteries called the 50/50 Raffle in which 50% of the proceeds raised supports the CNIB and the other 50% goes to the winner.
Historically, the CNIB 50/50 Raffle’s marketing happened mainly in-stores with a physical booth, but they wanted to adapt the concept for a digital transformation focused on online ticket sales.
120
Increase in daily conversions
85
Increase in Revenue per User
150
Growth Experiments Executed
Performance from the Ground Up
We rebuilt CNIB’s paid strategy from the ground up. From platform selection to ad creative, we focused on the channels and formats that convert. Using Meta and Google, we implemented a full-funnel approach—serving awareness and lead-gen campaigns tailored to each stage of the journey. We tested messaging, optimized placements, and doubled down on what delivered.
Twice the Leads, Half the Cost
The results? A 57% lower cost per lead, paired with a 151% increase in total leads. Our performance marketing strategy didn’t just improve efficiency—it helped CNIB reach more donors, faster.
