Client

Coral

Year

2020-2021

Services
  • User Journey Optimization
  • Product Communication Strategy
  • Product UX Writing
  • User Interface Design
  • User Experience Design
Industry
  • Mental & Physical Health
  • Startup

Helping couples

Optimizing The Experience
Coral is an app that helps couples & individuals deepen their intimate connections with science-backed methodology. Coral had users downloading their app, but engagement was low.

User research showed a drop-off in app usage after the first week trial ended.

We refreshed their onboarding process and updated the information architecture to make content discovery more intuitive.

3

Optimized Onboarding User Journeys Identified and Created

9

Separate Clickthrough Prototypes designed and user tested

100

On brand, HiFi, Real Life (authentic UX copy) screens designed and loved

Refreshing The Experience

Using intuition
A refreshed onboarding process that educated new users on how to use the application and an updated information architecture to make content discovery more intuitive.

We made sure content and UX copy writing played a big part in this.

This is how we were able to increase the ‘Average Time On Product’!

Feeling Good

At Produktiv we are proud to work on products that make a real difference in the lives of people

Explore More

AgeRateProduct Design

AgeRate

Fitness and Longevity App
bridge ft
BridgeFTProduct Design

BridgeFT

Financial Advice and Wealth Management App
cryptostar
CryptostarBrandingWebsites

Cryptostar

Changing people’s perceptions of cryptocurrency
schulich execed
Schulich ExecEdContent Marketing

Schulich ExecEd

Blogging, Meta Ads, Educational Content