Coral
Year
2020-2021
Services
- User Journey Optimization
- Product Communication Strategy
- Product UX Writing
- User Interface Design
- User Experience Design
Industry
- Mental & Physical Health
- Startup
Helping couples
Optimizing The Experience
Coral is an app that helps couples & individuals deepen their intimate connections with science-backed methodology. Coral had users downloading their app, but engagement was low.
User research showed a drop-off in app usage after the first week trial ended.
We refreshed their onboarding process and updated the information architecture to make content discovery more intuitive.
3
Optimized Onboarding User Journeys Identified and Created
9
Separate Clickthrough Prototypes designed and user tested
100
On brand, HiFi, Real Life (authentic UX copy) screens designed and loved
Refreshing The Experience
Using intuition
A refreshed onboarding process that educated new users on how to use the application and an updated information architecture to make content discovery more intuitive.
We made sure content and UX copy writing played a big part in this.
This is how we were able to increase the ‘Average Time On Product’!
Feeling Good
