As an automation tool, it quickly and efficiently manages volumes of data and streamlines workflows to ensure data only has to be entered once. Labnetik ensures that repetitive tasks get eliminated, and laboratory staff has to focus on the science and testing rather than the paperwork.
Labnetik wanted to present itself as a professional and recognizable customer-facing brand. They wanted a brand image to match their immediate and long-term goals. Labnetik faced a few unique challenges: (A) Most of their clients were hesitant about adopting new technology (B) The target market in construction testing is often dated in its processes and approach (C) The implementation was quite disruptive as it would completely change the day-to-day operations of a lab. For Labnetik, the timing and the perception of easy implementation were more important than anything else.
With a strong creative direction and conceptualization, we presented Labnetik as the most modern and tech-savvy option for its customers. The new website also gave the brand a solid competitive advantage. It also helped the brand focus on its future goal to involve Labnetik in more scientific laboratories. With a polished web presence, a category as niche as laboratory information management system emerged as a modern, high-tech, semi-sophisticated brand that didn’t just focus on the construction community alone but targeted other industries too.