Government Of Canada
Year
2018-2021
Services
- Product and Brand Identity
- Product Strategy
- Information Architecture
- User Interface Design
- User Experience Design
Industry
- Institutional
- Government
- HR
Government of Canada: Confide
Confide is a mobile application for reporting misconduct within the Canadian National Defence.
We worked closely as a combined Project Team to understand the security and confidentiality requirements of the user to build an experience that was both informative and confidential.
5
Rounds of App naming exercises facilitated
6
Moodboards designed and discussed
7
Product Experts working as a dedicated team
Confiding in the right product name
Being able to trust
We made sure to take the time with our combined Product Project Team when it came to giving the App a name. Often this part of the Product Identity phase is underestimated but when done properly it will make the difference between users being regular users vs users that are recommending the App to other users.
Due to the sensitive subject matter, we worked closely to understand the security and confidentiality requirements
