🚀 Need a plan for product-led growth? Start with an strategy sprint
Generation Conscious is radically creating sustained change by swapping conventional liquid detergents for paper-based laundry sheets. They’ve set the stage to build a cleaner world by collaborating with college campuses to provide students with affordable, easy-to-use, zero-waste laundry solutions. But with an established market teeming with detergent giants, they faced a challenge: carving out their unique space and captivating the eco-savvy Gen Z.
While they had a visionary product, Generation Conscious needed more than just an e-commerce platform. They required a digital brand identity to stand out, deeply resonate with their core audience, and communicate their value proposition.
Harnessing current cultural Gen Z trends, we drew inspiration from early 2000s nostalgia with a fresh, modern vibe, crafting an engaging digital website. Using persuasive copy, we constructed a brand story emphasizing the product’s environmental benefits and educating the audience on its uniqueness. Our choice to leverage Shopify for the e-commerce platform ensured a custom-tailored user experience and scalability. With our comprehensive web design and branding approach, Generation Conscious didn’t just have a website – they had a powerful, cohesive digital brand identity ready to make waves.
Company
Main Office
300-420 North Service Road East
Oakville, ON 🇨🇦 Canada
L6H 5R2
Hotline
