Schulich ExecEd
Year
2021–2023
Services
- Content Marketing
- Website Design and Optimization
- Lead Generation
- Paid Media (Search and Social)
- Email Marketing
- Organic Social Media
Industry
- Education
Helping professionals grow with a 4x increase in new leads
Schulich ExecEd offers managerial and executive programs for lifelong learning and development of managers, professionals and executives. This way, it helps organizations improve the capabilities of their staff and individuals and add skills, knowledge and further opportunities for their careers.
To help them stand out, we implemented a growth-driven content marketing strategy focused on amplifying their brand and boosting lead generation. This included: .
- Designing and implemented high-impact content marketing strategies.
- Crafting impactful program-specific landing pages with compelling copy aligned with SEO best practices.
- Developing blog content to showcase Schulich ExecEd’s thought leadership and improve organic search rankings.
795
Growth in Campaign-Driven Revenue
4
Increase in Monthly Quality Leads
560
Boost in Organic Social Web Traffic
Website
Email Marketing
Nurturing email sequences were designed that provided personalized program recommendations and exclusive offers to subscribers. This new cohesive marketing effort created a seamless discovery-to-enrollment experience.
Impact:
- Increased subscriber engagement and conversion rates.
- Supported long-term relationships with leads by offering ongoing value
A Growth-Driven Content Marketing Strategy
