Planned Parenthood
Year
2019-2022
Services
- Conversion Optimization
- Paid Search Ads
- Paid Social Ads
- TikTok Ads
- Retargeting
- Influencer Marketing
Industry
- Health
Scaling care, one tap at a time
Planned Parenthood Direct is a mobile app that gives users easy access to birth control, UTI treatment, telehealth, and education—all from home.
While they had dabbled in paid ads before, they’d never built a full-funnel digital strategy. Planned Parenthood came to Produktiv to scale quickly, lower cost-per-install, and boost in-app purchases. We kicked things off with a design sprint to streamline the app experience, then launched performance-driven content to fill the funnel.
170
Increase in monthly installs from paid campaigns
37
Increase in MRR (monthly recurring revenue)
35
Increase in monthly in-app purchases
25
Increase in purchase conversion rate
From UX to ROI
We partnered with Planned Parenthood Direct to scale app installs and boost in-app purchases. It started with a UX sprint to sharpen the user journey—insights we carried straight into performance creative.
Creative That Converts
From there, we launched a cross-platform campaign on TikTok and Meta, tailored for Gen Z with UGC-style videos, motion graphics, and static assets built to convert. Every piece of content was designed to meet users in-feed and drive action.
