Canadian Blood Services
Year
2024
Services
- Proof Of Concept
- Product Validation
- Product Strategy
- Information Architecture
- User Interface Design
- User Experience Design
- User Testing
Industry
- Healthcare
- NPO
On website embedded products
Creating onboarding apps that matter!
Canadian Blood Services is a charitable organization that provides blood, plasma, as well as transfusion and stem cell registry services to Canadians.
Stem cell transplants require a one-to-one genetic match between donor and recipient, meaning you’re more likely to find a match from someone of the same ethnicity.
The problem? Canada’s stem cell registry lacks the diversity that our country is so well known for, leaving many people without a life-saving match.
Solving this is at the heart of our work with Canadian Blood Services. How do we attract a young, healthy, and diverse audience to register for the stem cell registry?
Every registration could be someone’s second chance.
163
+ Increase in monthly conversions
58
- Decrease in landing page bounce rate
1500
New diverse stem cell swabs collected
A Prototype Says More Than A 1000 Words
Running user tests with clickable prototypes
This specific usability test aimed to assess the efficiency of the cord blood donation registration flow by evaluating how quickly users could navigate the process and complete registration.
The primary focus was to identify any obstacles or inefficiencies that could be improved to enhance the overall user experience.
Additionally, the test seeked to establish a baseline for the time required to complete the registration task, ensuring that the redesigned flow did not significantly prolong the registration process.
As a Product Project Team Overall, we were pleased the core functionality and flow of the registration process were well-received by testers and we were encouraged to continue into the App Development.
User Test Data Driven Optimization
We worked to user test and uncover gaps in the onboarding process and provided an enhanced user journey for stem cell registrants.
”The Produktiv team was instrumental in creating the campaign. We’re excited to share the results and learnings with registries from around the world!
Raanne AdamkewiczNational Marketing Manager
