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Canadian Blood Services is a charitable organization that provides blood, plasma, as well as transfusion and stem cell registry services to Canadians.
Stem cell transplants require a one-to-one genetic match between donor and recipient, meaning you’re more likely to find a match from someone of the same ethnicity.
The problem? Canada’s stem cell registry lacks the diversity that our country is so well known for, leaving many people without a life-saving match.
Solving this is at the heart of our work with Canadian Blood Services. How do we attract a young, healthy, and diverse audience to register for the stem cell registry?
Every registration could be someone’s second chance.
“The Produktiv team was instrumental in creating the campaign. We’re excited to share the results and learnings with registries from around the world!”
When it comes to collecting stem cell swabs, we’ve found that the best results come when combining in-person activations with bold digital campaigns.
From a pop-up barbershop at Square One Mall and a presence at University Orientation Weeks, to booths at Toronto’s biggest festivals, we’ve helped Canadian Blood Services onboard more stem cell registrants in the ideal target demographic that they’ve ever seen.
Tiktok Ads have been absolutely instrumental. In partnering with creators who have directly benefited from Stem Cell transplants, we were able to leverage real, powerful stories as a lead generation tool.
Despite great marketing results, the onboarding process was converting poorly. We worked to user test and uncover gaps in the onboarding process and provided an enhanced user journey for stem cell registrants.
Company
Main Office
300-420 North Service Road East
Oakville, ON 🇨🇦 Canada
L6H 5R2
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