2020 Armor
Year
2022-2023
Services
- Conversion Optimization
- Email Marketing
- Paid Marketing
- Video Production
Industry
E-commerce, startup
Two audiences, one growth engine
2020 Armor is a martial arts scoring vest and helmet that combines software with physical products to make it easy to score and interact with athlete improvements.
Founded by Taekwondo experts, national team members, and Olympians, and backed by Dragon’s Den, their goal is to improve transparency in martial arts.
2020 Armor needed help building a B2B strategy for Club Owners alongside running a B2C strategy for athletes.
Both Audiences required very different messaging, checkout flows, and acquisition plans. Here’s what we did.
110
Increase in monthly revenue from sales
81
Decrease in Cost per Sale
104
Increase Website Conversion Rate
8
Return on Ad Spend
Ads That Hit Hard
We tested bold creative across formats: UGC, motion graphics, and in-use demos that showcased the gameplay and benefits of 2020 Armor. Real users, real training scenarios, real results. These weren’t just product videos—they were conversion machines.
Performance You Can Measure
We tracked more than impressions. With weekly reporting and tight feedback loops, we improved every metric that mattered. Lower CPAs, higher ROAS, and sustained growth that helped 2020 Armor become a category leader in connected fitness for martial arts.
