Screenfluence
Client

Screenfluence

Year

2021

Services
  • Website
  • Resource Section
  • Search Engine Optimization
  • Content Marketing
  • B2B Lead Generation
Industry
  • Point of Sale
  • Software as a Service (SaaS)

Research section for digital signage

Screenfluence, a digital signage SaaS company, came to us looking to boost their online visibility and generate qualified B2B leads. While they had a solid product, their website wasn’t pulling in the kind of traffic or conversions needed to grow the business.

What We Did
We took a product marketing-led approach focused on building a high-performing resource section. This content engine was designed not just to rank—but to convert.

SEO-Led Resource Strategy

We conducted deep keyword research to identify the questions their audience was already asking. Then, we built a strategic content calendar packed with high-intent, evergreen topics like:

  • How to set up digital signage in retail

  • Best content to display in waiting rooms

  • Hardware vs. software for signage

Each article was optimized for search, structured to rank, and designed to capture emails via inline CTAs and downloadable guides.

5

Website Traffic in 6 Months

+320

Demo Requests

+194

Conversion Rate

Screenfluence Academy

To further support discovery and drive qualified leads, we launched Screenfluence Academy — a dedicated how-to section featuring bite-sized, keyword-rich videos that explained exactly how the product works in real-world settings.

RESOURCE SECTION

Tools, Templates and Downloads

Instead of publishing blogs and walking away, we treated every post as a lead-gen asset. We introduced:

Lead magnets like industry-specific signage checklists and setup guides
Exit-intent popups and inline forms to collect emails from resource readers
Linked retargeting flows across Google, Meta, and LinkedIn to nurture readers into signups

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