Screenfluence is a cloud-based digital signage platform. Perfect for franchises, gyms, offices and anywhere that needs a sign. Screenfluence offers the reliability, scalability and support needed to power even the most expansive digital signage network.
With a very broad persona pool, Screenfluence wasn’t sure where to start, what would convert, or how to scale their lead generation. As a subscription-based SAAS product, they were looking to generate a mix of self-serve qualified leads as well as enterprise clients that would require a white-glove service solution.
From a new brand and website with industry-specific landing pages and product tutorials to strategic paid advertising campaigns and remarketing, we were able to find our niche audiences and market to them. Using free downloadable signage templates as a soft lead magnet, we were able to funnel leads through email sequences and remarketing campaigns to generate qualified leads to the sales teams.
We created a series of 10 short, 2.5-min video tips created for digital signage champions as part of their video marketing initiative called Screenfluence Academy.