Screenfluence
Year
2021
Services
- Website
- Resource Section
- Search Engine Optimization
- Content Marketing
- B2B Lead Generation
Industry
- Point of Sale
- Software as a Service (SaaS)
Research section for digital signage
Screenfluence, a digital signage SaaS company, came to us looking to boost their online visibility and generate qualified B2B leads. While they had a solid product, their website wasn’t pulling in the kind of traffic or conversions needed to grow the business.
What We Did
We took a product marketing-led approach focused on building a high-performing resource section. This content engine was designed not just to rank—but to convert.
SEO-Led Resource Strategy
We conducted deep keyword research to identify the questions their audience was already asking. Then, we built a strategic content calendar packed with high-intent, evergreen topics like:
-
How to set up digital signage in retail
-
Best content to display in waiting rooms
-
Hardware vs. software for signage
Each article was optimized for search, structured to rank, and designed to capture emails via inline CTAs and downloadable guides.
5
Website Traffic in 6 Months
+320
Demo Requests
+194
Conversion Rate
Screenfluence Academy
To further support discovery and drive qualified leads, we launched Screenfluence Academy — a dedicated how-to section featuring bite-sized, keyword-rich videos that explained exactly how the product works in real-world settings.
RESOURCE SECTION
Tools, Templates and Downloads
Instead of publishing blogs and walking away, we treated every post as a lead-gen asset. We introduced:
Lead magnets like industry-specific signage checklists and setup guides
Exit-intent popups and inline forms to collect emails from resource readers
Linked retargeting flows across Google, Meta, and LinkedIn to nurture readers into signups
