πŸ“Œ How to create an effective SEO strategy

An SEO strategy steers your efforts in the right direction. Check out our useful tips and a ready SEO checklist template to take it a notch further.

Ranking on Google ain’t easy. It takes meticulous attention to detail, wit, and perseverance. It takes formulating a plan, sticking to it day after day and publishing new content regularly. It’s like waking up to this commitment and never missing a beat. 

But like all hard work, the payback can be so, so sweet. When we work with clients on SEO, this is what the result should look like: A year of effort and a slow but steady climb up in their search ranking. 

And this is how we want your results to look like too. Want to go on a winning run with us? DM us to inquire about one of our growth marketing programs.

The Down Low on SEO Strategy πŸ’‘

From our lens, SEO is not something you can pull off lightly. But with some hacks and practice, it is not a backbreaker either. Our SEO specialist @kareemalkhatib has it down to a science with some useful tips under his sleeve. Check out what he has to say for getting the results you’re looking for with SEO.

πŸ“ Create a roadmap 

You’ve got to know where you are to figure out where you need to go. It’s necessary to be honest, and to set out realistic short and long-term goals in terms of traffic and conversions. When it comes to tangible SEO results that generally appear after six months of strategy commencement, patience and trusting the process are the key. Because the full results would only be visible after the first year. 

The overall quarterly growth is dependent on several factors such as how often you publish, the size of your outreach campaigns, and the initial benchmarks of the website. From our experience, some clients achieve exceptional quarterly growth, attributed to the infancy stage of the website. 

✏️ Conduct an SEO audit

An SEO audit is a must-have to understand your website’s SEO health from on-page, off-page, and technical standpoints. Regular audits are vital in learning and revealing issues that impede overall growth. 

An on-page SEO audit also gives valuable insight on page depth, internal/external linking, HTML tags, link opportunities, and the architectural health of the website. On the other hand, an off-page audit gives insight into the type, quality, distribution, and the do follow to no follow ratio of backlinks. 

On-Page SEO AuditOff-Page SEO Audit
Internal & external linkingBacklink distribution
Site content Quality of backlinks – Toxicity score
Image optimization Dofollow to nofollow ratio
HTML tagsQuantity of referring domains
Site performanceTypes of backlinks 
πŸ•΅ Perform a content inspection

A content inspection is called for to identify the best-performing pages. This enables you to update the success of current content and avoid keyword cannibalization. A content inspection also helps identify opportunities for potential content continuity, new ideas and content themes. 

Also, understanding the performance of current content gives an insight into the user’s appetite for the type of material that can range from video, infographics, long format text, and report content.

πŸ”‘ Find audience with keyword research

Keyword research is the foundation of your content publication and on-page SEO efforts. Knowing your audience’s behavior, intent, and needs is fundamental in formulating effective keyword research in conjunction with your content. 

πŸ‘€ Watch the algorithm

Data-driven insights are the best way to keep track of your performance on any digital platform. Keeping track of the updates also helps in staying ahead of your competitors. 

Because algorithm updates may cause traffic volatility, it’s purposeful to acclimate to algorithm updates to avoid a long-term decline in growth.  

πŸ“ˆ Leverage benchmarking and web analytics tool

Both benchmarking and web analytics tools help you optimize and improve your website performance. Benchmarking tools like GTmetrix, Pingdom and WebPageTest deliver accurate findings in terms of page speed and responsiveness. On the other hand, web analytics tools like google analytics and google search console provide valuable metrics like customer acquisition, bounce rate, click-through rate and more.  

πŸ”— Boost domain authority with off-page SEO

Off-page SEO, which also includes high-quality backlinks, is a major ranking factor and can ultimately get you to the first page of Google. Backlinks are a good indicator for search engines to determine if or not the linked-to content is valuable. 

A site with high-quality backlinks will usually rank higher up vis-a-vis an otherwise site with fewer or weaker backlinks. Another important aspect of Off-page SEO is the continuous practice or removing toxic backlinks to avoid penalties from search engines. Think of it as cleaning your closet for clutter to create more space for stuff that matters most to you. 

Successful inbound marketing campaigns start with a killer SEO strategy

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