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Website Copywriting Framework

Put together an agency-level copy deck optimized for clients and collaborative teams. Our Website Copywriting Template Framework will show you how.
In this Framework:
  • Website Copywriting Google Doc Template
  • Template Guide
  • Website Pages
  • Section Breakdowns
  • Drag-and-Drop Tables


What is website copywriting?

Putting pen to paper is a lot of pressure, and it’s even worse when you have a looming deadline over your head. Unlike writing copy for ads, website projects require far more planning. Here, the genius “bar napkin sketches” won’t get you very far at all—website copywriters have to continually show their work to clients and align their vision with their design and development teams.

Communicate your copy

It might sound counterintuitive—how do you communicate the copy that’s already doing its own communicating?—but in a website project, your copy risks getting lost in translation once it goes through design and development. If there’s a specific action or effect you want your copy to trigger, it’s important to give specific instructions to those who need to visualize your copy, including clients and colleagues.

Learn the rules like a pro, so you can break them like an artist. Learn the rules like a pro, so you can break them like an artist. Learn the rules like a pro, so you can break them like an artist. Learn the rules like a pro, so you can break them like an artist. Learn the rules like a pro, so you can break them like an artist.

It starts with a Copy Structure

Before you start crafting punchy headlines and CTAs, it’s important to perfect your website’s user journey and ensure it conveys the key narrative you want. This includes laying out the main pages and subpages of your website, breaking down the page-by-page sections to ensure your messaging will funnel into desired actions, and adding some more stylized sections to capture any specific visual accompaniments you had in mind for your copy.

What’s inside

Website Copywriting Template

  • Template Guide

    Learn how to best label and organize your copy deck with a Template Guide that explains all the elements of the copy structure.

  • Pages & sections

    Our Framework comes with a pre-built homepage, main page, subpage, and a blank “sandbox” page for all your loose ideas and archived copy.

  • Drag-and-drop tables

    Bring in an extra visual dimension with templated tables, carousels, and accordions—just copy and paste the ones you want from the Drag-and-Drop page.

Who it's for

Writers. Founders. Team Leads

You don’t have to be Don Draper to use our Framework, but it’s an especially powerful tool for:
  • Copywriters looking to improve their website writing process.
  • Startup founders & business owners creating a new website from scratch.
  • Managers & team leads in charge of a website project.


Website Copywriting Framework

Download our Framework for free and start writing your dream website.

Get the Template

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