Platform Selection Template
In this Framework:
- Platform Selection template
- Ad Set Targeting
- Optimization & Budget
In one word—results. Performance marketing is a combination of online marketing and advertising strategies aimed at improving your bottom line. While something like paid search is about clicks and impressions, performance is strictly measured by what your spend brings in.
Once you’ve got a bulletproof strategy in your head, it’s time to flesh it out in full. With all the platforms and strategies that you can utilize, staying organized becomes one of the most important ways to ensure you’re making the right choices. It’s also the only way you can reassure clients or managers that their every dollar is getting the extra mileage you promised.
Bring it all together with a solid Paid Media Plan. Identify the platforms that’ll best fit your audience and goals, then figure out how much resources you have to turn strategy into performance.
Narrow down the ad platforms you’d like to run your campaigns on. Where is your audience found online? How long do they stay on each platform? Our template comes ready-to-go with an extensive list of platforms to choose from.
Get granular about your audience. With this template, you’ll be able to easily define and organize your various audience segments so you always know who’s seeing what.
Clearly assign your campaigns with their planned optimization methods so everyone knows what goals you’re trying to achieve. Finally, fill in your budget for the next 12 months with our template to see your annual spend.