Produktiv White Logo

Expand Video


Platform Selection Template

Organize your paid media efforts and show clients results.
In this Framework:
  • Platform Selection template
  • Ad Set Targeting
  • Optimization & Budget


What's performance marketing?

In one word—results. Performance marketing is a combination of online marketing and advertising strategies aimed at improving your bottom line. While something like paid search is about clicks and impressions, performance is strictly measured by what your spend brings in.

Measuring your results

Once you’ve got a bulletproof strategy in your head, it’s time to flesh it out in full. With all the platforms and strategies that you can utilize, staying organized becomes one of the most important ways to ensure you’re making the right choices. It’s also the only way you can reassure clients or managers that their every dollar is getting the extra mileage you promised.

Once you see results, it becomes an addiction. Once you see results, it becomes an addiction. Once you see results, it becomes an addiction. Once you see results, it becomes an addiction. Once you see results, it becomes an addiction.

It starts with a Paid Media Plan

Bring it all together with a solid Paid Media Plan. Identify the platforms that’ll best fit your audience and goals, then figure out how much resources you have to turn strategy into performance.

What’s inside

Platform Selection Framework

  • Platform Selection

    Narrow down the ad platforms you’d like to run your campaigns on. Where is your audience found online? How long do they stay on each platform? Our template comes ready-to-go with an extensive list of platforms to choose from.

  • Ad Set Targeting

    Get granular about your audience. With this template, you’ll be able to easily define and organize your various audience segments so you always know who’s seeing what.

  • Optimization & Budget

    Clearly assign your campaigns with their planned optimization methods so everyone knows what goals you’re trying to achieve. Finally, fill in your budget for the next 12 months with our template to see your annual spend.

Who it's for

Founders. Strategists. Marketers.

Our Figma template is designed so anyone can follow along without previous knowledge, but it’s an especially powerful tool for:
  • Startup founders & business owners looking for results from digital marketing
  • Team leads who need to continue improving their strategies
  • Digital Marketers who want to work faster and spend smarter


Platform Selection Template

Download our Framework for free and ready the foundations to your paid media strategy.

Get the Template

By submitting this form you consent to receive our periodic newsletters, which may include product/service updates, event invitations, and other content. You can unsubscribe at any point.