Web + Branding
Digital Communication Strategy Template
In this Framework:
- Competitive landscape
- Value propositions
- Voice & tone
- Brand personality
A brand becomes a brand when it has a strong message to tell. That’s why establishing your messaging is the first step to building a consistent and memorable brand. The strongest ones are simple, evocative, and can communicate the uniqueness of your brand in the most efficient way possible.
The internet is competitive. To break through the attention economy, your brand needs a simple but striking message that can tap into your audience’s needs in the right place, right time, and inspire all the right emotions.
Put your brand under the microscope with a thorough digital communication strategy. Know where you stand in the market, identify your audience, and nail what you want to say. Then, craft a compelling message that distills the best, most unique parts of your brand. Now you’re golden.
Find out where you stand in the industry. Build out your competitive landscape and identify your audience so you know where you can stand out.
Flesh out your company’s vision, mission and value propositions. This is where you start to figure out what it is that makes your brand unique.
See your brand as a person with unique traits. Communicate effectively and consistently with a tone & voice guide, plus your brand vocabulary.
Our Figma template is designed so anyone can follow along without previous knowledge, but it’s an especially powerful tool for: