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Brands

Creative Direction Template

Create a unique visual identity that complements your goals and vision. Get a quick start with our Creative Direction Framework.
In this Framework:
  • Figma Creative Direction Template
  • Colour & Typography
  • Iconography & Illustrations
  • Website & Social Mockups

Overview

Why do I need creative direction?

“Just start designing,” right? Actually—without a comprehensive creative guide, you’ll double the amount of time it takes to make even the tiniest design decisions. If you start with a Creative Direction, however, you’ll have a single source of truth to guide your design decisions at every stage—from brand colours down to the look-and-feel of your social media posts.

Send the right message with shapes & colours

More than just a “make it pretty” file, the process of putting together a Creative Direction gives you the perfect opportunity to decide not only the kind of company you want to be, but the brand you want your customers to see. What colours will you use in your marketing assets? What are the feelings and associations your customers should walk away with? Will you be the “minimalist” company with just a few colours and basic shapes, or the “loud” company with intricate typography and out-of-this-world graphics? Whatever you do, just keep it consistent—that’s where Creative Direction comes in handy.

Every great design begins with an even better story. Every great design begins with an even better story. Every great design begins with an even better story. Every great design begins with an even better story. Every great design begins with an even better story. Every great design begins with an even better story. Every great design begins with an even better story. Every great design begins with an even better story.

It starts with Creative Direction.

Wear staples from day-to-day and dress it up for the holidays. With a Creative Direction in place, your brand can wear a variety of outfits without disturbing its overarching style—or, as the lingo goes—feeling “off-brand.” The perfect Creative Direction delivers a solid sense of brand identity without restricting creative freedom. It should cover all the basics and have enough information that any designer can reference it when creating new assets. Once you’ve got it all in place, you’re ready to launch a brand.

What’s inside

Creative Direction Template

  • Colour & typography

    Put together your complementary colour palette and choose your primary and secondary fonts.

  • Iconography & illustrations

    Streamline additional visual elements with a drag-and-drop library of assets unique to your brand.

  • Website & social mockups

    Put it all together with previews of how your basic elements will be reflected throughout your digital presence.

Who it's for

Designers. Marketers. Founders.

Package your brand’s visual identity in a good-looking deck. Our Creative Direction Framework is the perfect template for:
  • Designers looking for a shortcut to build their brand elements.
  • Marketers who need to combine strategy with creative execution.
  • Founders building a new brand identity from scratch.

Brands

Creative Direction Template

Download our Framework for free and start writing your dream website.

Get the Template

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