Canadian Blood Services

Client

Services

Content,Performance,Product

Date

1/26/25

Result

We launched a performance-driven campaign using targeted videos, optimized landing pages, and paid social ads. Every element focused on education, clarity, and reducing friction in the sign-up process.

Saving Lifes

Human moments with digital momentum

Canada’s stem cell donor base is growing every day because of performance strategy that goes beyond impressions.

Make a difference

We built a performance-focused campaign centered around clarity, education, and storytelling. Our team produced targeted video content, optimized landing pages, and executed paid campaigns across social platforms. Every touchpoint was designed to remove confusion and highlight the real impact of joining the stem cell registry. We continually tested messaging, creative, and user flows to drive registrations at scale.

Join the team

Opportunity

The campaign delivered a surge in new, diverse registrants and significantly improved acquisition efficiency. Monthly registrations grew, cost per acquisition dropped, and more Canadians understood the importance of joining the registry. The result was a performance engine that helped Canadian Blood Services reach audiences who had previously been hard to engage.