Canada Protection Plan

Client

Canada Prodection Plan

Services

Website

Date

3/4/24

Result

A reliable, conversion focused website that improved customer clarity and delivered consistent performance for CPP’s digital insurance products.

Life Insurance that Calculates and Converts

We redesigned and rebuilt the CPP website using a low code WordPress builder that made updates fast and simple for their internal team. We created custom insurance calculators to help customers estimate coverage needs with clarity and confidence. We also implemented full marketing attribution to track customer journeys accurately and supported the website with seven years of hosting, maintenance, security, and continuous UX improvements to increase conversion rates over time.