By Jenn – your friendly neighborhood content strategist who types too much and drinks questionable amounts of iced coffee ☕
So here’s the deal: you spent all this time writing a killer blog post. You dropped the mic with your CTA. You even optimized your headings for SEO glory. But then you forget to add an author.
🚨 Cue the sad trombone. 🚨
No author = no trust. No trust = no clicks. No clicks = no traffic. And we all know traffic is the lifeblood of a content strategy that slaps.
Let’s break down why slapping an author bio on your blog isn’t just a “nice-to-have”—it’s an SEO power move, a social distribution cheat code, and a product marketing secret weapon.
🧠 First up: Google Likes Real People
Here’s the boring but important part: Google is big on something called E-E-A-T (Experience, Expertise, Authoritativeness, and Trust). If you’ve got a real human (hi, it’s me, Jenn 👋) behind your content, search engines are more likely to trust you.
This means:
- You’re more likely to rank higher.
- Your posts get those rich author snippets.
- People clicking your post stay longer because they’re vibing with a real person, not some anonymous marketing bot.
And yes—this all equals better SEO and more leads. You’re welcome, Google.
🎯 Author Bios Are CTA Machines
Now for the product marketing gold: a great author bio isn’t just “about me,” it’s “what can we do next?”
Here’s how I roll on our own blog:
Jenn is Produktiv’s content strategist and your go-to for digital storytelling that actually converts. When she’s not geeking out over SEO frameworks or building out content clusters, she’s probably thrifting or ordering something weird off a menu. Want to nerd out about blog strategy or tag along for our next webinar? [Join our newsletter] or [book a free strategy chat].
See what I did there? 👆 Personality + CTA = one click closer to conversion town.
💬 How We (Actually) Use Authorship at Produktiv
Let me give you the Jenn lowdown on how we’ve set up authorship on our WordPress sites for clients—and for ourselves.
1. Install the right plugin:
We use the Simple Author Box plugin. It’s clean, customizable, and makes it easy to add flair. You can include a name, title, image, social handles, and even a cheeky sign-off.
2. Write bios with personality:
Here’s a secret: people don’t fall in love with companies—they fall in love with people at companies. So write bios that show off your team’s vibe. I once wrote one that included “recovering sushi addict.” No regrets.
3. Add strategic CTAs:
Think: webinars, lead magnets, gated downloads, even “connect with me on LinkedIn.” These convert better when they come from a person and not “The Team.”
🔄 Authorship = Social Sharing Power-Up
Now comes the real fun: distribution.
Here’s how I post blog content to LinkedIn:
“Ever clicked on a blog post and wondered who wrote it? I did too—until I realized I should be the one telling the story. This week I wrote about why author bios are more than just filler—they’re a secret content marketing weapon. Give it a read, and let me know your go-to CTA in an author bio 👇
👉 [link to post]”
When authors share their own stuff, it hits different. Feels more honest, gets better engagement, and builds your team’s personal brands—without feeling salesy. ✨
🔁 TL;DR – Why You Should Care
- SEO boost: Google loves real people.
- Conversion win: Use bios to push readers to take action.
- Social fuel: Empower your team to distribute and own the content.
💌 Final Thought (and a lil’ plug)
If your WordPress blog is ghostwriting its own stuff (yikes), it’s time to fix that. Let’s make your content feel human again. Add authors. Show personality. Give your posts a face.
Oh—and if you need help turning ghost town content into a lead-gen powerhouse, I know someone who can help. (Hint: it’s me. Let’s chat → [insert CTA].)
Peace, love, and bio boxes,
✌️
Jenn
