A digital product is considered successful if it solves your users’ problem(s), which is why it’s important to have a user-centric mindset through every stage of your design process. User stories are bits of information about your target audience that summarize their pain points and guide the overarching objectives of your product design. User flows, on the other hand, outline how a user might interact with your product through visual representations of the “paths” that the user might take.
The perfect user stories and user flows have just the right amount of information. Too little, and your vision gets lost. Too much, and your designers get lost. When developing personas, make sure you’re including all the right details so you and your team can leverage the most useful tool of all: empathy. If designers can’t empathize with their users, then the product won’t do what users want.
Don’t let the big picture get lost in translation. Develop concise but thorough user flows & stories and let it guide your product design. Build out your personas—their demographics, fears and desires—and write empathetic user stories that pinpoint their pain points. Then, experience your product from their perspective with a user flow, wireframe flow, and journey map to ensure smooth interactions at every step.
Paint a picture of your audience your design team can put to use. Just fill in the blanks on our template.
After your personas are written, our user story and user map templates will help you define how your audience(s) will use your product.
Turn your user stories into user and wireframe flows to visualize the paths your users will take in the product. Then, use our journey map template to evaluate user experience in a holistic view.
You don’t have to be a design pro to take advantage of our Framework, but it’s an especially powerful tool for:
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