Content is everywhere—on varying platforms, websites, and in countless formats. Having a content calendar helps you keep track of your posts across multiple teams and platforms, and—more importantly—it ensures every piece of published content contributes to your larger marketing objectives. The last thing you’d want is to waste time creating content that does nothing for your business goals.
People trust brands that can answer their questions and solve their problems. That’s why your inbound marketing strategy should always meet the needs of your target audience—and give them a reason to stick around. As a big part of your inbound strategy, your content should represent your uniqueness and expertise in the field. Every piece of content should be carefully crafted to show your audience: you know your stuff; you can solve their issues, and; you’re not like the competitors.
Once you’ve established your marketing goals with an inbound strategy, it’s time to get out there and shine. Using a content calendar, you can keep your ideas organized in one place, create and link briefs, assign authors, and manage distribution. A good content calendar will take time to build, but trust us—it’ll be worth every minute.
Get a quick start with our ready-made templates for each type of content you want to make. Whether that be a high-production value video shoot, a blog post, or TikTok videos.
So you have the content, but will it actually convert? SEO is an important factor when building a content calendar. We’ve built in some helpful guides for what keywords to target, and when.
Make sure your template is as good as it can be. Our Framework comes with a Template Guide to walk you through your calendar, including content types, SEO style guides and business value rankings.
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