Performance Ad Structure: You Can’t Convert Someone Who Didn’t Look Without the hook, there is no next line. Picture this: you roll up in a beat-up Corolla. I meet you…
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The Road to Growth Is Littered with Dead Campaigns — Until You Use a Performance Testing Framework Performance marketing isn’t about finding what works. It’s about finding what works right…
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Generalists Get Clicks. Persona Targeting Gets Results. Let’s skip the small talk: If you don’t know who your campaign is for, your persona targeting is broken—and your results will be…
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